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Medindo o valor para o consumidor e as dinâmicas de mercado para novos produtos: uma construção analítica para ganhar competitividade
2005
Revista Organizações em Contexto
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational influences than strongly-held attitudes. A strong and sustainable customer value associated with a new product launched by a firm may also lead to build the customer loyalty in the long run. An analysis of the
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