Contextualized Ubiquity: A new opportunity for rendering business information and services

Carlos R. Cunha, Emanuel Peres, Raul Morais, Maximino Bessa, Manuel Cabral Reis
2010 Journal of Theoretical and Applied Electronic Commerce Research  
Stating that information and services are ubiquitous, means that they are available anywhere, anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can
more » ... ess strategies can be boosted, in Customer Relationship Management (CRM) and m-commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms located in commercial products, which in turn acts as a gateway to static tag-embedded information as well as web-based information and services. A wine integrated management system, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits. effort to bring technology, promote innovation and business-cooperation in the oldest demarcated wine-making region of the World: the Douro Demarcated Region (DDR).
doi:10.4067/s0718-18762010000300006 fatcat:yi6kbgc63jfphhqjdc4yvnybu4