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Unproductive expenditure and spectacular merchandise
Revista Comunicação e Sociedade
In order to fully grasp the spirit of our times, we need to analyse fully the contemporary relationship between spectacle and consumption: spectacular consumption and the spectacle of consumption. The chain of sign merchandise (Baudrillard, 1968) is simultaneously a mean and a vehicle of adherence to the productive and political system. It takes on extraordinary value from the moment it welcomes all that is non-rational in a rationalised society, as well as it embodies the anti-utilitariandoi:10.17231/comsoc.38(2020).2596 fatcat:nkzegxx3dzfzhg7tkomebsxqai