The importance of clusters as drivers of competitive advantage of companies

Djordje Kalicanin, Olga Gavric
2014 Ekonomika preduzeca  
The imperative of change, macro-arrogance and trends in the global economy, as main features of the contemporary business environment, impose the need for the formulation of new and improvement of the existing business strategies. Strategy, as the main guiding idea in continuously changing conditions, should contribute to the creation of a permanent competitive advantage [3, p. 180]. However, despite good formulation, it is also important that strategy is well implemented. One of the
more » ... e of the well-implemented strategies relates to connecting companies in clusters. This strategy provides an opportunity for SMEs to be more micro competitive, to be well-positioned in the market, and to achieve sustainable growth, i.e. the growth that creates value for owners and other stakeholders in the enterprise. In addition to micro competitiveness, clusters also enhance the competitiveness of the national economy, which is in accordance with the "diamond" theory 1 . In support of this assertion, numerous examples of successful clusters around the world (Italy, USA, Spain, etc.) are cited in this paper, which will be discussed in more detail further on in the text. 1 According to the "diamond" theory of national competitiveness, each determinant (general conditions, demand conditions, strategy context and ence main elements of success in the global market, as well as the character of the business environment, in which local companies create value. Competitive advantage is t e main indicator o ualit and success ul positioning o a compan . It stems rom t e e istence o distinctive competence and is seen as a result o a good strateg . As suc , it determines ic compan ill e success ul in t e glo al competition as ell as ic compan ill convert t reats, roug t t e tur ulent environment, into opportunities. One a to create and improve competitiveness is to connect companies in clusters. Clusters, as a orm o local association o companies, encourage innovation, productivit , more e cient use o limited resources, creation and e pansion o ne competencies, and create value or all t eir participants. Based on di erent connections, t e en ance not onl t e competitive advantage o companies ut also t e competitiveness o t e national econom . clusters, competitive advantage, value, synergy, companies Kon urents a prednost je glavni indi ator valiteta poslovanja i uspe nog pozicioniranja preduze a. Ona proisti e iz postojanja distin tivne ompetentnosti i javlja se ao rezultat do re strategije. Kao ta va, opredeljuje oja preduze a e iti uspe nija u glo alnoj tr i noj uta mici i oja e pretnje oje sa so om nosi tur ulentno o ru enje pretvarati u anse. edan od na ina za stvaranje i unapre enje on urents e prednosti je i povezivanje preduze a u lastere. Klasteri ao vid lo acijs og udru ivanja preduze a, podsti u inovativnost, produ tivnost, e asniju upotre u ograni eni resursa, reiranje i irenje novi ompetencija, ao i stvaranje vrednosti za sve u esni e u istom. Po osnovu razli iti veza u lasteru, unapre uje se on urents a prednost preduze a, ali i nacionalne e onomije. klasteri, konkurentska prednost, vrednost, sinergija,
doi:10.5937/ekopre1404164k fatcat:hprct3mj7nftzokq57vjwsyb2q