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Understanding the Web from an Economic Perspective: The Evolution of Business Models and the Web
unpublished
The advent of the World Wide Web is arguably amongst the most important changes that have occurred since the 1990s in the business landscape. It has fueled the rise of new industries, supported the convergence and reshaping of existing ones and enabled the development of new business models. During this time the web has evolved tremendously from a relatively static page-display tool to a massive network of user-generated content, collective intelligence, applications and hypermedia. As
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