A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is
Clark (1987) offers a dual coding alternative (Paivio, 1971 (Paivio, , 1986 to the conceptual hypothesis that Potter, proposed to explain the ease with which people can read and understand rebus sentences in which a picture replaces a noun. We present theoretical and empirical reasons for positing a conceptual representation that is distinct from the representation of an object's name and from a mental image of it. The hierarchical conceptual model has greater explanatory and predictive powerdoi:10.1037//0096-34220.127.116.110 fatcat:hqgrkzilsvdebkrddi665ix5aa