DTH (Direct-To-Home) TV is one of the important inventions which created a revolution in the television industry by the grace of modern technology and achieving popularity day by day. The objective of the study was to analyze the advancement and to find the anticipation and impact of DTH service in Bangladesh. Primary and secondary data both were used in this research paper. The conducting period of this research was from April - August of 2021 surveying a questionnaire of 560 participants in

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... th urban and rural areas of 8 divisions in Bangladesh. To analyze data and present the result simple statistical tools; pie-chart, bar diagram and tables were used. The findings revealed most of the users use DTH TV for its clear picture quality, payment through mobile banking & the promotional benefits of numerous HD channels. DTH providers should enhance their features and the level services with the updated technology.