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The Fit Effect Model Among Facilitating Factors On Service Innovation Performance
2011
Zenodo
In recent years, though, the concept of fit has been now in widespread used in strategic management research, it is in its infancy for applying fit concept to service innovation issue. Therefore, drawing on the concept of fit, this present research proposed an innovation service fit model within service innovation, market orientation, marketing strategy, and IT adoption are coexisted. The perspective of fit as covariation will be employed to test the hypothesis and identify the effects of fit.
doi:10.5281/zenodo.1079112
fatcat:ijyhjcvhvja5ho7r47ulxv5gnq