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INFERRING THE ROLE OF SOCIAL MEDIA ON GEN Z'S INVESTMENTS DECISIONS
2021
Journal of Content Community and Communication
Preserved Fulltext
The aim behind conducting this research is to investigate the impact of social media (SM) its impact on enhancing their Financial Literacy (FL) and how it influences Gen Z Community Behaviour (GzCB). This will help us to know that how all these independent variables will affect the dependent investment decisions (ID) of the GenZ investors.
doi:10.31620/jccc.12.21/24
fatcat:ihs5qqb7tfefhdrwse573xr6ci