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<p>This study aimed to find the impact of personal selling on the purchasing behavior for youth in buying clothes. To achieve the objectives of the study, hypotheses were formulated and tested on a sample of the target community made up of 289 young men and women. The questionnaire design (32) was divided into five dimensions, four dimensions based on the personal characteristics of salespersons and their display of goods, characteristics of clothing stores, promotion done by salespersons indoi:10.5539/ijms.v8n5p128 fatcat:4nodogl2p5hgdauyye4g2ukbpq