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Two main types of exploratory analyses are frequently employed in the context of PLS-based structural equation modeling: covariance (or correlation) analyses, where the covariances (or correlations) among all variables are inspected; and model-driven exploratory analyses, where one or more variations of theory-supported models are built and associations among variables are inspected. These analyses, while useful, provide limited insights about the possible presence of moderating effects. Wedoi:10.4018/ijec.2014100101 fatcat:6mzf57ghlveptp2vn4vixcac5a