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The work reported here has examined the transformation of the Northern Ladoga region (a natural and historical region in the Russian-Finnish borderland) from 'closed' border area into a prospective tourist destination in the face of changes taking place in the 1990s. Three periods to the development of tourism in the region are identified, while the article goes on to explore general trends and features characterising the development of a tourist destination, with the focus on touristdoi:10.7163/gpol.0156 fatcat:6e4chmchnfgu3a4jszns3badea