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Resources and Capabilities Impact on Egyptian Travel Agencies' and Hotels ' Competitive Advantage: The mediating Role of Environmental Marketing Strategy
2020
International Journal of Heritage, Tourism and Hospitality
The extremely dynamic and competitive environment of the tourism industry leads to the search for new methods and strategies to distinguish itself from its competitors. One of the primary trends in this sphere is environmental marketing strategy that can exploit all organizations' resources and capabilities. It can also use as a good strategy and an essential pillar for the development and sustainability of travel agencies, restaurants, catering firms, hotels and so on. The purpose of this
doi:10.21608/ijhth.2020.122196
fatcat:fpqpudhbynaqlm33b254bhscjq