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The Role of Twitter in the World of Business
2011
International Journal of Business Data Communications and Networking
This paper examines the services people seek out on Twitter and the integration of Twitter into businesses. Twitter has experienced tremendous growth in users over the past few years, from users sharing to the world what they had for lunch to their opinions on world events. As a social media website, Twitter has become the third most popular behind only Facebook and YouTube. Its user base statistics ensure a wide audience for business to engage with. However, many find this a daunting prospect
doi:10.4018/jbdcn.2011070101
fatcat:qgge6vwe25h4xdhevakbzntrdm