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O QUE É QUE A MULATA TEM? HISTÓRIA E CULTURA NO DISCURSO PUBLICITÁRIO
2011
Travessias
From an advertising piece launched in 2006 byCerveja Mulata(Mulatto Woman Beer), this essay has the purpose of discussing the mulatto women image built in the Brazilian context. Based on an analysis that takes into consideration the historical facts which sustain, as well as the cultural facts also reflected by the advertising discourse, our objective is to understand how the discourses on mulattoism, women and food are placed and how they jointly work on the construction of a national
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