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Factors Affecting the Adoption of E-Commerce: An Evidence from Developing Country
2019
International journal of science and management studies
This research aims to discover and determine the factors (perceived usefulness and social presence) that may affect the intention to use e-commerce. The data has been collected manually distributed questionnaire. The analysis of collected data was done by using diverse statistical methods for reliability and hypotheses test like Cronbach's alpha and multiple linear regression test. The research findings revealed a significant statistical impact of perceived usefulness and social presence on the
doi:10.51386/25815946/ijsms-v2i3p109
fatcat:3mf7m3ezvnfrpjse3gjui46eru