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Influence of servicescape on behavioural intentions through mediation and moderation effects: A study on Malaysia's full-service restaurants
Cogent Business & Management
Restaurant servicescape domain consists of physical and social aspects. Surprisingly, both aspects have been studied independently. This study aims to investigate the unanimous effects of servicescape on consumer behaviour in a fullservice context (Malaysia) through the mediating and moderating effects of customer satisfaction and perceived crowding. Online survey method was used for data collection. 300 respondents completed and returned the questionnaire. Only 200 properly filled responsesdoi:10.1080/23311975.2021.1924923 fatcat:2t46ejrbovf35eawnnlkwg33aa