Medios rojos y espectadores azules: cuando las audiencias deciden emigrar. Selectividad ideológica de las audiencias ante la estatización de la información en Venezuela

Carmen Beatriz Fernández
2018 Contratexto  
The populist-authoritarian regime in Venezuela created a new communicational architecture, in which the national media favored the government's narrative. Their efforts were consolidated in 2013, when Nicolás Maduro assumed the presidency after Hugo Chávez's death. After the governmental hegemonic control of media outputs, Venezuelan audiences started to emigrate toward non-traditional media outputs. These included digital media, which reached a high number of consumption. The following article
more » ... e following article evaluates how audiences have been emigrating from informational platforms, insofar as the official message emitted by the government began taking up an ever-increasing number of spaces. At the same time, this document highlights the importance of alternative channels based -among other sources-on internal data from the opposition's YouTube broadcasting channel, statistics and primary data from public opinion surveys.
doi:10.26439/contratexto2018.n029.1822 fatcat:76cacsecfjbmdpffubsruuw7xq