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The entire working environment is growing with a high pressure especially after the globalisation and with the development of new technologies, differentiated services, revolution of innovation, creativity explosion and varied choices. The educational sector is not an exception to this scenario. Each educational institution, with the great expectations of the students and their parents, competes with one another for excellent efficiency, prodigious Pertanika J. Soc. Sci. & Hum. 23 (2): 391 -411doi:10.1504/ijsom.2017.084437 fatcat:rh3tvkxywzfx3l5y7f2micbpwy