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The mobile technology revolutionizes the world of communications opening up new possibilities for mobile commerce through Location based Advertising. Disclosing user location or personal information is major privacy issue in these applications. In this paper, we introduce a new User Privacy Preferences framework for Geo-Calendar based SMS. SMS block is based on Textese Vocabulary, Current Location, and Schedule. The algorithm consists of four phases namely Rule Analyzer, Intelligent Text Miner,doi:10.7763/ijcce.2013.v2.143 fatcat:gpdnid6pf5f33jjrshonddl6g4