This study aims to describe Thai faculty's use of Facebook. Using Facebook's Graph Search, data from faculty members in two universities were collected and analysed. The qualitative content of the profiles such as photos, wall posts, and Facebook pages were examined and found that many faculty members used Facebook for personal reasons. However, the study also found evidence of professional ethics violations ranging from borderline to outright inappropriate. The study gives a glimpse of the

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... ity of e-professionalism challenges in Thailand and urges open discussion among administrator and other stakeholders including human resources department and the student representatives.