Socio-pragmatic Failure of Chinese Non-English Majors in Intercultural Communication

ZHOU Yangmeishan, GAO Wencheng
2019 Sino-US English Teaching  
 Chinese non-English majors often make many socio-pragmatic mistakes due to their ignorance of English-Chinese cultural backgrounds and pragmatic customs, which exerts a negative impact on their intercultural communications. This paper studies the social pragmatic failure that non-English majors usually make in requests, compliments, apologies, etc., aiming to explore the causes of social pragmatic failure from the aspects of economic background, thinking mode, negative pragmatic transfer, and
more » ... so on. In addition, a series of corresponding methods are also suggested to reduce social pragmatic failures for non-English majors, so that they can improve their intercultural communication abilities.
doi:10.17265/1539-8072/2019.05.004 fatcat:rxcsevah2jbk7gkkwc74j4hxfe