Analysis of the External Environment of a Vertical Dried Herbs Business and the Role of E-Commerce Tools

Dimitrios Skordos, Efstratios Michalis, Athanasios Ragkos
2020 International Conference on Information and Communication Technologies for Sustainable Agri-production and Environment  
In recent years, citizens' growing awareness about environmental issues in combination with their shift to a healthier lifestyle has created growth prospects for the medicinal and aromatic plants (MAPs) sector worldwide. Although the climatic conditions of Greece are a comparative advantage for MAPs, the sector has not grown significantly. The main objective of this paper is to give an insight into the external environment of a vertically organized dried herbs business as well as to examine
more » ... mmerce tools and applications which can contribute to its development. The results of this paper in combination with further research about the internal business environment and its viability consist a useful guide for newcomers in the MAPs sector in order to make the right decisions as regard the structure and the production process of their business.
dblp:conf/haicta/SkordosMR20 fatcat:swkl2bijmzaqdob62dtosefux4