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Understanding the usage, Modifications, Limitations and Criticisms of Technology Acceptance Model (TAM)
2020
Advances in Science, Technology and Engineering Systems
Technology Acceptance Model (TAM) is broadly accepted and has proved applicable in identifying consumers' willingness to utilize information and communication technology (ICT). The theory proposes that Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) are actually determining factors of individual attitudes, while attitude is a determining factor of Behavioural Intention (BI) and Behavioural Intention (BI) influences usage. It is necessary to understand the usage and modifications that
doi:10.25046/aj050612
fatcat:2eivjhfojrbkza4e74hnhvo3xy