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Détermination d'une note globale, synthèse d'une évaluation numérique et d'appréciations libres Application aux études de marché
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In marketing, the products are usually evaluated by marks and, jointly, free-text comments. We aim at obtaining global marks, taking into account both kinds of valuations, which can be considered as their best synthesis. We start from a proposal by Abdessemed & Escofier to analyse individuals described by sets of continuous variables and one contingency table. Nevertheless, we propose a different solution to weight the rows, taking advantage of the possibility of extending CA to different
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