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Social Network Data Analytics
Social influence is the behavioral change of a person because of the perceived relationship with other people, organizations and society in general. Social influence has been a widely accepted phenomenon in social networks for decades. Many applications have been built based around the implicit notation of social influence between people, such as marketing, advertisement and recommendations. With the exponential growth of online social network services such as Facebook and Twitter, socialdoi:10.1007/978-1-4419-8462-3_7 fatcat:4mdcyenxojcbldvyxomam6ar7e