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Technology entrepreneurship can be seen as building upon while also deviating from technological paths. Such deviation has primarily been described as singular events where individuals with prior knowledge discover a new opportunity. In this article, we will instead study deviation as a process of collective decision making, seen more as something mindful than singular. The purpose is to explore mindful deviation as decision-making by nascent technology entrepreneurs as they conceptualize andoi:10.1111/caim.12134 fatcat:d647kbfsejff3muqsiml5wtjre