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Impact of Deceptive Advertising on Women Buying Behavior: A Study on Cosmetics Industry of Bangladesh
2021
Journal of Entrepreneurship and Business Innovation
Deceptive advertisements harm consumers by causing them to have false beliefs about the nature of the products being advertised and thereby causing them to make different purchasing decisions than they would have made otherwise. This is particularly evident in the cosmetics industry in Bangladesh where recently, various forms of advertising techniques deceptive in nature are urgently and increasingly adopted to enhance sales figure and to establish a strong market share. In this quantitative
doi:10.5296/jebi.v8i2.19110
fatcat:zzzkml2jj5cujbjnryjv6yti6y