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Generating immersive game content is one of the ultimate goals for a game designer. This goal can be achieved by realizing the fact that players' perception of the same game differ according to a number of factors including: players' personality, playing styles, expertise and culture background. While one player might find the game immersive, others may quit playing as a result of encountering a seemingly insoluble problem. One promising avenue towards optimizing the gameplay experience fordoi:10.1145/2212908.2212942 dblp:conf/cf/ShakerYT12 fatcat:rkabgkoffrcjtnkvy6cvvmfkui