A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf
.
Direct to Consumer using Livestream as an Innovative Marketing Medium during COVID-19
2022
Zenodo
Purpose: Owing to COVID, when many of the physical retail areas were closed and customers were inside, brands were always considering inventive ways to associate with the customers. The accessibility of customers to sellers remained. The live stream was an awesome way to access customers and multiply engagement. Design/Methodology/Application: Establishing a conceptual notion based on model development using the emphasis group - learning method and model analysis using the ABCD listing
doi:10.5281/zenodo.6085276
fatcat:e6ntwnf7jjh4pfewjijbtdnmxy