Despite its economic magnitude worldwide, the scientific attention to the floriculture sector remains scarce within the borders of the European Union. Focusing on Italy, the aim of this paper is to provide an insight into the floriculture trade for the first time. More specifically, in addition to describing trade dynamics of the floriculture sector both in Italy and in the European Union in recent years, this paper applies a gravity model to investigate and evaluate the role of some major

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... mic and geographical variables as determinants of Italian trade flows of cut flowers and live plants within the European Union, from 2001 to 2013. Among these, findings prove that the most important are the GDP per capita of the European trade partners, as well as their production and consumption volumes.