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Purchase Decision in Terms of Price and Trust Aspects
International Journal of Multicultural and Multireligious Understanding
Indonesia, as a country with the highest e-commerce growth globally. There is much e-commerce emerging in Indonesia, which proves online stores. One of them is Shopee. Shopee is an online-based shopping platform that provides various sales products ranging from electronics, household goods, clothing, fashion accessories. Shopee was founded in 2015 and is part of the SEA GROUP operating in Southeast Asia. This study is as follows to analyze the effect of price perception and trust on onlinedoi:10.18415/ijmmu.v8i10.3054 fatcat:62ick2qomba3nmclfdv44ygnum