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Post-crisis economy on both sides of the Atlantic faces various protectionist strains. The paper investigates how various public campaigns and rules that boost consumer ethno-centrism, both at the national and EU level, come into line with free trade agreements signed by most of the contemporary states. The paper discusses the consistency of buy domestic campaigns supported by the states with the World Trade Organisation (WTO) and European Union (EU) legal principles on free movement of goods.doaj:39663b9c581a4623a2e120151943834d fatcat:xtgdyxtudjek7miuyfif6ehbfa