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TOURISTS' PERCEPTIONS OF LANGKAWI ISLAND AS A WORLD TOURISM DESTINATION
Geo Journal of Tourism and Geosites
Tourists' perceptions of a destination play essential roles in determining the purpose behind the behaviour of visiting the place. Hence, it enables the tourism planners to comprehensively predict tourists' actions. Several studies have debated the importance of researching the perceptions of tourists on destination to develop effective strategic marketing planning. In line with this issue, the main purpose of the study is to investigate tourists' perceptions of Langkawi Island as a worlddoi:10.30892/gtg.32411-567 fatcat:5p2obov56zb7bkpt2konnezesa