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Collecting Online Survey Data: A Comparison of Data Quality among a Commercial Panel & MTurk
2020
Survey Practice
Scholars seeking online data collection have sought the assistance of professional panels, which are commercial entities that recruit prospective research participants. Although not intended for recruiting participants, Amazon's Mechanical Turk (MTurk) service is a crowdsourcing platform that is being utilized for a lower cost. This study compares data collected from MTurk (N = 760) and a professional panel (N = 1,110) to assess aspects of data quality and respondent features. Results show that
doi:10.29115/sp-2020-0015
fatcat:lxiejuuwb5ho3n76hjjnlmrtdi