Rosell: The ChoiceDialogue is a new research technique based on the work of Daniel Yankelovich and myself on how people make up their minds when confronted with difficult issues, moving from top-of-the-mind, unstable raw opinion to thoughtful and stable judgment; and on the role this plays in the governance process. This method was developed to help the public and leaders resolve so-called gridlock issues. Conventional theories of public opinion hold that information is the key to helping the

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... blic reach thoughtful and stable public In methodological terms, both approaches recognize the limitations of polls and focus groups on issues where people have not yet made up their minds.