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The aim of the study is to investigate the consequences of servicescape and to explore the application of it in the premium cinema. Several stimuli related to cinemas' physical attraction are added to determine their relation such as ambiances, spatial layouts, and signs. 154 visitors are taken by purposive sampling. The respondents are the young regular audience in the finest cinema. Closed structure questioners are spread for primary data and examined with path analysis. The results show thatdoi:10.20525/ijrbs.v8i3.257 fatcat:vlv56wk7y5durnoghgsh6j33hu