The importance of integrating Thinking Design, User Experience and Agile methodologies to increase profitability

Maja Gaborov, Dragan Ivetić
Since every company wants to make a big profit, it is necessary for every company to focus on the customer and his requirements. This paper discusses the advantages of the methodologies Design Thinking, User Experience Design and Agile and based on other research shows that their connection is important in practice because it leads to greater creativity, innovation and profitability. Various researches and considerations (from scientific papers) on the integration of design thinking, User
more » ... ence and agile development are presented, and conclusions are made as to why it is good to use combined methods. The author of the paper created a picture, which is a key contribution of the paper, which shows the key features of each of the methodologies where a cross-section shows the importance of using all three methodologies together. Through the cross-section it can be seen that in practice all three methodologies focus on meeting the needs of product users (customers) because companies aim to keep customers satisfied because in this way they would provide a profit. User Experience focuses on making products usable and useful, desirable and affordable to customers (users). Design Thinking methodology offers the possibility of aligning the goal of a highly innovative project with maximum utility for users.
doi:10.24368/jates286 fatcat:6sh4mogg6ff3bgq5vykkyrwhay