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This paper studies technology adoption in a cluster of soccer-ball producers in Sialkot, Pakistan. Our research team invented a new cutting technology that reduces waste of the primary raw material. We allocated the technology to a random subset of producers. Despite the arguably unambiguous net benefits of the technology for nearly all firms, after 15 months take-up remained puzzlingly low. We hypothesize that an important reason for the lack of adoption is a misalignment of incentives withindoi:10.7916/d8s75f36 fatcat:hgz6t7paebhazdhbkdqf3lvcji