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Review Article This paper presents SWOT and PEST analyzes city Rijeka and Hamburg. Rijeka is the principal seaport and the thirdlargest city in Croatia. It is located in Primorje-Gorski Kotar County on Kvarner Bay, an inlet of the Adriatic Sea and in 2011 had a population of 128,624 inhabitants. Hamburg, officially the Free and Hanseatic City of Hamburg is the second-largest city in Germany after Berlin and 7th largest city in the European Union with a population of over 1.84 million. Rijekadoi:10.36347/sjahss.2020.v08i09.012 fatcat:yqvcy3zognfyrell3glmvmwy7y