The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country's GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market The small retail shops meet a severe competition from the large-scale retail stores. Some retailers worry that marketing is too expensive, others may find it too time consuming. Their daily operations

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... become a question in front of them due to their operations difficulties.. The present survey was undertaken to study about the retail business in Thanjavur district. In all eight taluks of Thanjavur district, the sample retailers were taken and the size of samples is 200. The study has revealed that the retailers are in growing stage. Their future growth is related to their new marketing technology, introducing further capital, marinating credit worthiness and advertising capacity.