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RETAIL MARKETING: MARKETING ISSUES OF RETAILERS OF THANJAVUR DISTRICT, TAMIL NADU
International Journal of Management and Social Science Research Review
The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country's GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market The small retail shops meet a severe competition from the large-scale retail stores. Some retailers worry that marketing is too expensive, others may find it too time consuming. Their daily operationsfatcat:42huw77kjbfzbivytotwr3qdf4