This research paper considers how readers respond to contemporary Indian women writings in English and how publishers market the same. It primarily investigates issues pertinent to women writers writing in English and the manner in which this literature is marketed to its readers. The paper gives a brief overview of the workings of the publishing industry and the role of publishers in order to explore how writings by women are chosen for publication. It has been observed that a fairly

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... t number of publishing houses are making intensive efforts to publish the writings of contemporary women writers and to promote this genre. Once in the market, the sale of the books written by Indian women in English rely on a large number of factors ranging from reviews, publicity, author's status, commercial promotions, price, literary trends, time and place of release, and so forth. The market is undoubtedly influenced by publishers' decisions, but the decisions of the publishers are also in turn at least partially based on the probable marketability of the books they finally publish. Therefore, as much as the literature appears to be informing the culture, especially in the case of the contemporary Indian women writings, the reception to the literature affects the literary and publishing trends of the genre. Key words: Indian women writings in English, publication process, marketing Focus of This Paper The paper gives a brief overview of the workings of the publishing industry and the role of publishers in order to explore how writings by women are chosen for publication. It has been observed that a fairly significant number of publishing houses are making intensive efforts to publish the writings of contemporary women writers and to promote this genre.