Priya, Anil Kumar
2016 Peer Reviewed Journal International Journal of Multidisciplinary Research Review   unpublished
Digital technology continues to revolutionize media distribution-be it the rapid growth of DTH or the digital cable, or increased digitization, and this has enabled wider and cost effective reach across the world in diverse markets. There has been increased proliferation and consumption of digital media content through different media. Accordingly, online advertising spends have seen a spurt in growth viz-a-viz spends on traditional media. Internet Marketing utilizes the power of electronic
more » ... erce which refers to any market on the internet. The Indian real estate sector has come a long way and is today one of the fastest growing markets in the world. The total realty market in the country is expected to touch US$ 180 billion by 2020.. Real estate in India has found new contrivance for marketing and pushing sales and revenues, called real estate digital marketing. Indian customers are excessively using Internet to search and research before buying high value item especially real estate. In India, when you have more than 200 million users online, which is the creamy layer of India's marketplace consisting of high-net-worth individuals to middle class and lower-middle class, and then no real estate company in India can afford to ignore Internet's role as a marketplace and marketing funnel. Now, real estate companies in India are exploiting digital marketing to reduce their marketing spends on traditional media, and enhance their outreach, effectiveness, and conversion rate. With such a major chunk of digital marketing through digital advertisements proves that real estate has approved its efficacy and relevance. This paper tries to attempt to see the importance of digital advertisement in real estate sector and its impact on the growth of that industry.