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<p>This study examined the impact of CRM Activities on bank's customer retention in Jordan. In order to collect the data of study the researchers designed a survey, the sample was collected from (405) customers of Jordanian banks' as respondents for the research questionnaire in 2016, by using a random sampling method, using Google form and survey monkey. 388 questionnaires were usable, incomplete returned questionnaires had been eliminated. The statistical results provide evidence on thedoi:10.5539/ibr.v9n9p41 fatcat:qp55i2binfccpi5xzmy7k5kezi