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Marketing to the bottom of the pyramid: opportunities in emerging markets
2009
International Journal of Services, Economics and Management (IJSEM)
_____________________________________________________________________ Abstract The significance of emerging economies to global marketing, within a context of a paradigm shift of international business is enormous. With more manageable risks, ease of communications and transportation, higher income growth and increasing consumer purchasing power, there are new opportunities for multinational corporations to both sell to and low cost, high quality resources to buy from. However, emerging markets
doi:10.1504/ijsem.2009.024845
fatcat:gzhxloj4efghnjck5lg75pfjn4