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The objective of the study was to use the concept of game theory to analyze the patronage of two Radio Stations in Kumasi and suggest how the stations could plan some of their programmes to enable them receive higher patronage. Data of all the programmes aired by the two radio stations were collected. The two stations had ten (10) common programmes. After interviewing one hundred (100) purposively selected 18 D. K. Boah, S. B. Twum and S. K. Amponsah listeners in Ashanti Region of Ghana to finddoi:10.12988/jite.2014.454 fatcat:kni3dtkjbvbjtcqg3xg46ok7sy