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Intrusive Web advertising such as pop-ups and animated layer ads, which distract the user from reading or navigating through the main content of Web pages, is being perceived as annoying by an increasing number of users. As a response to the growing amount of extraneous content on today's Web and due to the lack of regulations imposed on abusive advertisers the author discusses the pros and cons of ad blocking, explores the different types of Web advertisements currently available and presentsdoi:10.1109/pst.2008.10 dblp:conf/pst/Krammer08 fatcat:rk4kb4xizbe3fj5c6dus2xpije