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As the most free-spirited and open economic zone in China, the Guangdong-Hong Kong-Macao Greater Bay Area is constructed towards the destination as a quality living circle for living, working and travelling. The integration of culture and tourism is a new business format derived from the construction, which also supports the system architecture of cultured bay area. This paper selects the practitioners of the business format as the research subject, and constructs the competitiveness evaluationdoi:10.4236/jssm.2019.125039 fatcat:nzrfz6tb6rfj3mfvxm43bfr7ca