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Creativity is seen as a significant driver for successful marketing activities. However, little attention is paid to its shady side and little research on the prerequisites for unethical behaviour of marketing experts and executives is on hand. In our experimental study, we examine the mutual influence of power, honesty-humility, and benevolent creativity as predictors for 'dark creativity' (the use of creative ideas for malevolent actions). Participants (N ¼ 387) were randomly assigned to adoi:10.1080/1331677x.2019.1660907 fatcat:hvoa2qxaazbthoz3re7a5karoq