In recent years, along with the fast development of China retail industry, outlets, the brand-new retailing form has entered China. This paper briefly analyzes the advantages and disadvantages of outlets, and puts forward three tactics for its operation. Along with the improvement of people's living level, consumers pursue for brands more and more. Domestic people's needs for apparel are changed from basic clothes toward brands. Confronting with this need, domestic market has to consider what

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... can provide with for consumers due to its limited brands. It is also a project in front of apparel production companies. Outlets, the unique sale channel, become a win-win choice for both apparel companies and consumers. Specialists predict that outlets will become the most powerful retailing form in future apparel industry. In recent ten years, many world-famous brands enter China market. Data show that 70% of well-known consumption brands have already entered China market. Among these brands, most have already been accepted by domestic consumers. For consumers who just step into the brand consumption field, the prices of goods in brand shops are too high, and the goods in small shops are hard to value. Besides, they have not sufficient time to hope for discount in brand shops. The emergence of outlets just meets the needs of these kinds of consumers. Therefore, outlets have kind of competitive advantages indeed. What the temptation is as we can choose favorite clothes among first-class apparel brands that have lower prices. Outlets, as a completely-imported mode, are a final retailing form after chain stores, convenient stores, promotion stores, and other new commercial modes.